Everyone hears about athletes and their super sized contracts. The reality is that athletes more than ever need to focus on earning money off the field, court, or baseball diamond in order to secure their future. This is what we refer to as passive income. Playing sports is considered earned income. This means that you only get paid to play ball.
On top of that, if you get injured, in most cases, you will not get paid. In professional football, you get paid based upon incentives and meeting certain measured accomplishments on the field. If you don’t meet certain on the field goals, you don’t get paid. Athletes and their representatives need to always focus on off the court or off the field money. But how?
Bill Duffy, owner of BDA Sports in Walnut Creek, California, is one of the premiere sports agencies in the NBA. The company has a sports marketing division of their agency that helps athletes earn passive income and get endorsement deals and make other money. BDA does more than just focus on endorsements. They focus on the athletes image to the community and build personal brand awareness of the athlete to consumers and the public.
BDA Sports has an impressive roster of talent that includes the NBA’s best athletes such as Steve Nash, Rajon Rondo, Yao Ming, Greg Oden and others.
Gerard Spinks is the CEO of Spinks Industries; a web content producer and online marketing agency based in Atlanta, GA.
