You have a brand that you have built. You want to market it on the Internet and mobile phones. This can be dual costs to develop this if you’re not careful. You do NOT necessarily have to build a mobile phone application separately from your Internet website if you build it on PhP technology which is mobile phone optimized and Internet optimized.
What the hell does that mean? To save costs, you need to build your site one time and leverage it across the Internet and the mobile Phone. Your site must be PhP enabled so that when someone goes to it on their blackberry, Iphone, or HTC Hero, it does not crash the phone because you have so many images/music, graphics or whatever on the site.
Just 2 short years ago, people developed an Internet version of their website and a mobile phone version of their website incurring two costs. Not so anymore. Build once and leverage is the name of the game. Unless you specifically want an iPhone application that is targeted to your fan base only. This is a different requirement and this does have different costs models associated with it so that the user clicks on your brand on their iPhone and sees your content only.
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