Case in point, I spoke recently to someone who had thousands of Twitter followers. They felt they were doing awesome, and indeed they are. However, when taking a much closer look at their web site statistics, they had terrible web traffic.
I began to ponder, “hmmm…what good is having 5,000 Twitter followers and no web traffic?” This is not a welcomed scenario unless you are simply on Twitter to have fun and just have fun with a website. Most people don’t want to just simply have fun. Most people that I know want to sell something to someone and build a fan base. I recommend focusing 10% on Twitter relationships and 90% on building up your web site brand and statistics. In this case, you want “More Money, More Problems”.
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