Gerard Spinks encourages you to dig deeper
I know you’ve all heard this Police record “Message In A Bottle” on an album called “Regatta de Blanc”. If you haven’t, go take a listen. If you’re standing on a beach looking out over the ocean or a body of water, ask yourself, “What would I write and what would I say in a message to put in a bottle?”
I would start by thinking of the person who will intercept your bottle, find it and read it. Think about what shore they may be on and think about your message going to a complete stranger. What do you want to tell them about you. What should they know that is pertinent about you today? What if the message reaches them and you’re 25 years old today and they get it when you’re 32?
This is how you should look at launching your business. The message will get to the recipient but tell them what you want them to know about you not only now but in 7 years. Tell them who you are, what your dreams are, why you wrote the letter to them, and what you hope to accomplish by writing the letter to them.
If you seek money, fame, and fortune, tell them that in the letter. If you seek a great job doing what you love, tell them what you love. If you seek stronger family ties and connections with your mother, sisters, and brother, tell them that in the message in a bottle. Tell the world what it is you seek and put it in the bottle and let hope float!
