People talk about social media all the time like it’s the best thing in the world. It can be if utilized right. For those of us who have been around the block with technology and have seen the dot com implosion first hand, you know not to get too excited about the next coming of the Internet Age. Having said that, you can be successful with social media. When I talk to people I tell them that it’s not about aimless talking on Twitter and not about constant business promotion on Twitter or Facebook.
There must be a balance and you must walk a tight rope between engaging with people since most people like to just chat away about anything and selling your business or your product. It’s good to talk personal and it’s good to talk business only. You must find that line. I feel that the line is where you draw it in the sand. I’ve had some friends say that they are only on Facebook and Twitter for personal reasons and just to chat with people in their inner circle. I’ve also spoken to people who want to maximize it and use these platforms for business connections.
We’ve all been inundated with the myriad of party flyers that now dominate Facebook. I’ve recently turned these off and only post business stuff to my wall. My fans see it on my Facebook fan page and choose whether or not they wish to read it. Find the balance but don’t ever do too much of one side. Don’t talk about your dog and your mother all day and don’t talk about your music all day. Do both, but have a strategic plan as to why you are even social.