Building Your Net Worth

Black people need to build net worth and not just get jobs to maintain lifestyles.

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How To Be Rich, Nigga by Gerard D. Spinks

How To Be Rich, Nigga by Gerard D. Spinks


Black people need to build net worth and not just get jobs to maintain lifestyles. You can have a household income of $100,000 per year and own your own residence but have a personal net worth
of only $25,000 if you do not have equity in either your own business or multiple properties. Again, I am not making light of this and making it sound easy to build your net worth. This is a life long
type of thing and takes time to build. You should plan on spending at least 10 years on building your net worth and hopefully, it would be good to create some sort of goal and attempt to reach a personal net worth of $1 Million in a ten year period.

Please separate your income from net worth. If you make $50,000 per year for ten years you will go through $500,000 in that ten years. If you do not own your home you would virtually have no
net worth. If you do not own a business, you have no net worth. If you own your home for five years and it cost you $100,000 and is now worth $150,000. You would have $50,000 net worth. If you take out a second for $25,000, your net worth decreases to $25,000.

If you buy ten more homes in 3 years for $100,000 and each appreciates to $125,000 in 5 years, your net worth would be $25,000 times 10 homes or $250,000. Net worth in the long run is
more valuable than hard income. It becomes passive income and will eventually allow you to live your life without having to earn hard income from a job each day, 5 days per week. If you do this for 30 years and your ten homes mature and get paid off to where they are free and clear by the time you turn 60 years old, you would retire with over $2 Million in equity and can live your retired years very good and without having to rely on Social Security for income.

How To Be Rich, Nicca – The New War

The new war is one of money and power. Everyone knows this bullshit except for us black folks sometimes. The game is about cash and not just cash now. The game is about long-term cash and holding down your cash for the long haul. Black folks need to learn this game now and forever more. [...]

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The new war is one of money and power. Everyone knows this bullshit except for us black folks sometimes. The game is about cash and not just cash now. The game is about long-term cash and holding down your cash for the long haul. Black folks need to learn this game now and forever more.

Everybody wants us to join the military, go overseas and fight someone who didn’t do shit to a nicca in East Oakland, South Chicago, Detroit, Bankhead, Decatur, The Bronx, or wherever. So,
keep your mind right. Negative influences are all around us every day. Negative influences are within the economy, the media, our families, and our friends. I’m not saying to diss yo family or any of that. Just keep your mind right. If someone says that they don’t think you can achieve your dream, don’t get mad, just keep
praying for guidance and for courage to keep dreaming but at the same time, keep executing on your dream.

Negativity must be countered by positivity within your self. For every negative action that happens to you, make a positive move three times to counter this affect. Use prayer and meditation to clear the negativity away from you and push this negative energy out of your cipher.

I’m also not saying to be all peaced out and wanting the world to be all peace around you in order to achieve. No dawg. I can get pissed off and go off all day on someone for tryin’ to salt my game. But no
worries, I come back and handle my business and keep writing. So, I don’t let all this societal and mental bullshit knock me off my game.
Sometimes it can try to penetrate but I stay prayed up and brush this shit off. I admit that this is a daily type of thing though as negative shit can try to appear to you everyday if you let it.

The trick is to minimize the negative stuff that impacts you and increase the positive stuff into your life. This is not easy depending upon your circumstances of ghetto life and ill type of shit
that is happening in your world. Again, I feel you. I understand, appreciate, and relate to what is happening in your world. But, at the same time, I believe that good is happening to you and me
right now. As I put these words out there to the universe right now, someone will read this, get inspired, and change their lives today. I know that good is happening to you and me today as you and I read this book. I believe in you and your ability to excel, exceed, and make your dream happen. I know that you have the power to achieve your dream, to reach your dream, and execute on your dream regardless of your financial situation today.

I know that your dreams will become manifest and that God is working to make all of your dreams become a reality now and forever more.

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Dream Big To Create Wealth

The impact of dreaming big will also determine how high you go in reaching your dream and achieving wealth. Forget what you heard, dream and execute big style! In other words, if you are selling a product, set a goal to sell 250,000-500,000 copies of your product(s). Dreaming huge like this will have you act [...]

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The impact of dreaming big will also determine how high you go in reaching your dream and achieving wealth. Forget what you heard, dream and execute big style! In other words, if you are selling a product, set a goal to sell 250,000-500,000 copies of your product(s). Dreaming huge like this will have you act in a certain way
and have you driven on achieving it.

The bigger you dream the more you will try to achieve it. If you dream small, the risks are small for you and the more you may not follow the dream. For example, if you have a goal to sell 1,000 copies of what you have, it’s easier to bail out and forget your dream because you can figure, what the hell, you never thought that big about it anyway.

On the converse, if you set a goal to sell 500,000 copies, you will start to do whatever it takes to get to that goal especially if you start counting the potential money that you will earn if and when
you achieve the goal. If you sell 500,000 copies of something and you make $3 on each sale, you will earn $15,000,000. Forget the LOTTO, you just figured out how to earn millions in income.

It’s not going to be easy achieving it but with the prospect of $15 Million flashing in front of you, why not go for it. Your chances of achieving that in your lifetime even if it took you 10 years to achieve is better than the odds of winning a chance LOTTO for the same $15 Million.

You can see the power in the dream. If you have a dream of selling 1,000 copies, the potential income at $3 per item is $3,000. I’d rather put the shit together to sell 500,000 copies and go ahead
and work towards achieving this even if it takes me 12 years. Think about how many 745’s, 545’s, and CL55’s you can purchase with this. Not to mention the fact that you paid for your house cash money, paid for your childrens’ education, and put money away in several annuities for the times when you may not sell this way in the near future. Go ahead work the plan and plan the work!

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How To Be Rich, Ninja – Action and Execution

The best approach to this is really NOT guessing at all. It keeps you neutral and doesn’t allow you to make any assumptions about what you are offering. You should make business assumptions based upon fact but do not make assumptions based upon emotion regarding your business. Never assume that you know that there are [...]

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Spinks Better Stronger Faster

Believe in Yourself


The best approach to this is really NOT guessing at all. It keeps you neutral and doesn’t allow you to make any assumptions about what you are offering. You should make business assumptions based upon fact but do not make assumptions based upon emotion regarding your business. Never assume that you know that there are tons of people who will buy what you sell and never assume that you know that no one will buy what you sell. This is dangerous ground to tread on and you simply need to remain neutral without making assumptions unless they are based on fact.

All in all, put your plan together and simply act on the plan. After a year or two and in some cases earlier, you will know whom and where the people are that buy whatever it is you are selling. The people or buyers may be at flea markets, they may be in your neighborhood, they may be at shopping malls, or they may go to record stores every Saturday to buy the latest music.

Once you have a track record of knowing where these people are who buy what you sell because you have actually sold it to them, your confidence and power will increase and you will be closer to
your goal. If you have access to the Internet, this is one of the most powerful research tools that I have ever seen. In writing this book, I found my online publisher, found all of the schools that I
sell this book to, I found all of the stores that carry the book and who the buyer contacts are at the stores, and I found who will print my book for me at a decent rate.

This knowledge puts me that much ahead and also remove the guessing game from Jump Street. If you do not have access to the Internet, please at least get some kind of access from the local library or a local bookstore. Back in the early 1990’s when I was running my clothing company, all of my research had to be done manually and by going to the Oakland Business Library. With the Internet, I don’t have to travel anywhere to find out how to market and sell anything. I just need the courage to succeed and a fairly decent and simplified plan to make it happen. Don’t guess. Make it happen. Imagine it happening and dream that it will happen. Be patient, strong, stay up, and stay persistent and it will happen over time.

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How To Be Rich, Ninja – The Guessing Game

Most people think that they second-guess themselves and their idea; however, I believe that we first guess ourselves. In other words, before our ideas even become a reality, we kill them because we begin to think too much. We begin a guessing game and we start to guess about the customer and guess about whether [...]

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LOS ANGELES - OCTOBER 31:  (U.S. TABLOIDS OUT)  Models prepare backstage at the Martin Martin fashion show during the Mercedes-Benz Shows LA Spring 2004 Collections at The Avenue in the Standard Hotel October 31, 2003 in Los Angeles, California.  (Photo By Mark Mainz/Getty Images)
Most people think that they second-guess themselves and their idea; however, I believe that we first guess ourselves. In other words, before our ideas even become a reality, we kill them because we begin to think too much. We begin a guessing game and we start to guess about the customer and guess about whether someone wants the product or service. This is why we need to simply put our ideas forward, handle the criticism, and keep steppin.

The people who have become a success did it without guessing if people would like or approve of their ideas and dreams. If I really cared what people thought or began first guessing what I think people will think about this book, I wouldn’t have wrote it at all. You need some creative tactics for first guessing yourself and thinking that no one will want what you have to offer.

Here it is: if you’re going to guess about things guess that people will love your idea. Guess that they will buy 3 Million copies of whatever it is you’re selling. Guess that they’ll love your album,
love your skills, love the way that you do hair and love your services. Guess that eventually the entire planet will begin to love exactly what you do and begin to not be able to live without what
you sell.

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How To Deal With Sports Money

The only thing that I can really say on sports is to do the obvious, save your money in the event that injury or age catches up with you.

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Spinks Better Stronger Faster

Believe in Yourself


This blog post is taken from my book “How To Be Rich, Nigga” Chapter 15 and will be broken up into several blog posts. I break them up into smaller posts because the chapters are simply too long to post everything in one single blog post. I thank you, as always, for reading.

This is a great field for us to make money just because we dominate in most sports in the United States. It’s a great source of income and young athletes can make a lot of money quickly. I work for an American football combine service that the NFL, CFL, NFL Europe, and Arena Football Leagues use to scout and find good college talent.

I used to speak at these engagements to help athletes prepare for life in the NFL. The only thing that I can really say on sports is to do the obvious, save your money in the event that injury or age catches up with you. There are a lot of athletes who perform at a high level from the ages of 19-29 but their bodies go through a lot of wear and tear during this time. At the age of 30, you may find yourself traded and/or without a job or income and you’ve got to live a full long life from 30-90. That’s 60 years that you will most likely live but you only had high income for 10 years if you’re lucky and on average 5 years.

In gambling, you would hold your cards and hold your cash if I told you that you would win for 5 years but have to have money set-aside for the next 30 years. Hold on to your money, save it and get with a trusted financial advisor who can help you create an financial plan that will allow you to live comfortably from the ages of 30-75 without having to sell the mansion, the luxury cars, and all of your possessions when you’re only 40 years old. At 20, the age of 40 seems like a far way off, but it will come as sure as the clouds will arrive tomorrow. Plan for it. If you’re making $3 Million a year for 5 years this is good. You will earn about $15 Million over those five years and
bring home roughly $7 Million of it in those five years.

Making Money In Hip Hop Part Deuce

Artist A&R has been dead for about 10 years now as far as hip hop goes ….

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Continued from my blog post “Can You Make Money In Hip Hop”

…Most of all, you need to not only be diligent and persistent but you must get your music produced and you must learn to market and promote your
music yourself and ultimately get your music into large retail record stores or small community record stores. Record labels need to see that you know how to do this yourself and you will have leverage in negotiating your record deal if you walk in the door and tell them that you’ve already sold 100,000 or whatever number of units yourself.

Any of the artists turned executives mentioned above learned to sell music on their own without help from anybody, quiet as kept. Each person that created wealth did it by selling and moving a massive amount of units. When they went in to negotiate with the label, they simply needed help in distribution but did not need help marketing and promoting their album projects. They learned where their customers were and how to reach those customers and put together a plan to sell to those customers.

When you go into the label with this track record, trust, the whole nature of the conversation changes. You become respected when you tell them that you’ve moved 100,000 CD’s or downloads at a wholesale cost of $5 on your own. You’ve shown them that you know what it takes to move the records on your own and you understand the industry and how the retail end of the industry works. The music label executives want people that know how to sell, bottom-line. They no longer and have not wanted for quite some time
any artists that they have to teach, mold, and manage. Artist A&R has been dead for about 10 years now as far as hip hop goes and no labels including Bad Boy wants to micro-manage any individual.

Come to Diddy, Russell, Jay-Z, or Master P with some track record and cats will listen to you. Come in there talking about you think that you can sell based upon your style and they’ll show you 2,000 other artists that responded in that same way to them that month alone. I encourage artists to keep trying but start to think independently and begin to not only create your CD and body of work but also start finding out how to get it into stores across the U.S. and even in London and Japan.

Can You Make Money In Hip Hop?

Making money and building wealth in the music industry although widely publicized by the likes of P. Diddy and Master P, is not easy.

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How To Be Rich, Nigga by Gerard D. Spinks

How To Be Rich, Nigga by Gerard D. Spinks


From my book “How To Be Rich, Nicca” –
Making money and building wealth in the music industry although widely publicized by the likes of P. Diddy and Master P, is not easy. If you really
observe and study how these individuals made large sums of wealth from hip hop and the music industry, it is due to their diversification of products and the ownership of those products.

Cats didn’t just create a couple of records and get rich real fast.
P. Diddy, Master P, Russell Simmons, Cash Money Millionaires, and the other handful of artists turned record executives took a great deal of time and study to actually get to the point where they were earning a great deal of money from record sales. They did it by first owning their publishing. What this means for the novice and experienced folks is that they created a
company first and foremost, actually wrote the lyrics to most of their songs, copyrighted those lyrics, and owned the publishing rights to those
lyrics.

When I talk to people in the hip hop industry, most think that it is easy to come up in the hip hop game and most do not even understand the
inner workings of the business. The Hip Hop Music Recording Industry is just like any other industry. It is based upon product sales, marketing, and distribution. In order for you artists to come up, the first thing that you must
do is learning how to write and compose your own songs. You must then copyright your music and all of the lyrics before you approach anyone
in the industry.

The Baller’s Guide To Major Figure$ – Intended Use

My Baller’s Guide To Major Figure$ contains actual real world examples, marketing letters, sales proposals, sales strategy letters, and actual real world press releases.

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The Ballers Guide To Major Figures

The Ballers Guide to MAJOR Figure$


Each real world example has been used in the real business world and intended to be used as a template for you to help you create your own marketing materials, sales letters, and write your own proposals for your individual business.

Stay tuned to this blog for any posting with The Baller’s Guide To Major Figure$ in the title. You can use them as a template but you cannot copy them verbatim as this violates our copyright. They are to be used solely as examples for you to incorporate in your business endeavors.

Use this book as a guide to creating, achieving, and keeping wealth in Black and Urban Communities worldwide. From Oakland, to Los Angeles, from Brooklyn to Newark, from Detroit to Chicago, from Bankhead to Buckhead, you owe it to yourself to go get your money.

Whether you are hip hop oriented, working in a barbershop, working in a strip club, getting out of college in two
years, going to college next year, working in a group home as a mentor, a chemical engineer in a pharmaceutical lab, or turning 55 next year, use this book to help you make major figures now and forever more. Do it like your life depends upon it. It does. Stay up. Stay strong. Stay righteous.

Business Tips From The Batters Box

In today’s world, business is much like standing up at the plate in the batter’s box. If you’re not familiar with standing at a plate looking in the eyes of an opposing pitcher, it’s nothing easy. Similar to our economic climate right now, the whole process of being in the batter’s box is unpredictable. When [...]

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May 29, 2010 - Anaheim, CALIFORNIA, UNITED STATES - epa02179448 Seattle Mariners Ichiro Suzuki (R) hits a lead-off single in the top of the fifth inning against the Anaheim Angels at Angel Stadium in Anaheim, California, USA 29 May 2010. The Angels beat the Mariners 5-1.

In today’s world, business is much like standing up at the plate in the batter’s box. If you’re not familiar with standing at a plate looking in the eyes of an opposing pitcher, it’s nothing easy. Similar to our economic climate right now, the whole process of being in the batter’s box is unpredictable.

When you stand up to the plate, you cannot make any assumptions and try to guess at what a pitcher is going to throw you. You cannot guess that it’s going to be a fastball, slider, curve ball, or change up. You need a tremendous amount of confidence just to stand up to the plate. Sound familiar? Similar to looking for a job or growing your business enterprise, you need to be confident despite being uncertain of what type of pitch you are going to get.

When I stand up to the plate in my baseball league, I am scared to death. By looking at me, nobody ever knows it. They have no idea that my knees are nearly shaking and I feel nervous coming to the plate. But in this nervousness, I feel confident at the same time. This is the same for your business or job search. It’s unnerving to continue to have to grow a small business enterprise. You don’t know where or when your next customer will buy your product or service but you have to move in confidence and know that someone will buy soon. You’ve got to keep heading to the plate. Even if you strike out 3 times, the 4th at bat might just get you on base and help you to score.

If you’re feeling uncertain about your business, hold tight. Keep swinging and keep marketing and selling yourself and/or your business. Don’t listen to any hype of what the market is doing in Atlanta. You have to just stay focused on the goal at hand and keep striving and pressing on. You will eventually hit the ball and return yourself back to a stronger position.

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All posts are original content by Gerard Spinks Publishing, LLC, Atlanta, GA USA 678-993-7743