Back in the day, a popular thing to do was to name your child after two cars specifically: Mercedes Benz and Lexus. I know only ONE person named on the Benz side of the word: BENZINO. We all know a Mercedes and a Lexus but it made me think why doesn’t anyone name their kid Bavarian Motors, Toyota, Honda, or Dodge? It shows the importance of branding on the human psyche. People associate quality with Mercedes and Lexus and will go to great lengths to name their kids after these brands. Create a quality brand and have people line up to name their kids after you.
On 11.22.10, In Current Events, by Gerard Spinks
People associate quality with Mercedes and Lexus and will go to great lengths to name their kids after these brands.
On 01.06.10, In black business, black colleges, black famous people, Current Events, Entrepreneur, small business enterprise, by Gerard Spinks
I created this tagline when I launched my blog last summer in California. Why? As a writer, I want to be informative and trustworthy to my audience. To date, this blog has been read over 35,000 times by various people across the world.
I created this tagline when I launched my blog last summer in California. Why? As a writer, I want to be informative and trustworthy to my audience. To date, this blog has been read over 35,000 times by various people across the world. It is an extremely fulfilling honor to have people read what I have to say all over the world. It is also a considerable responsibility to provide accurate and best in class information to my readership.
I take this very serious as a writer and I thank you for your support. I will always provide trustworthy and valuable information to you whether that information is about celebrities, business, or education. I want you to become a regular reader and ultimately turn you into a customer because you see the value in what I do and get value from these words.
The UndagroundMilli will always give back by providing concrete information and expert writing and analysis on a wide range of topics. That is my personal commitment to you, my readers. Thank you so much for the time that you take out of your day to read this blog.
On 12.26.09, In Current Events, by Gerard Spinks
Building your brand on the Internet should be your number one goal. I do not mean Twitter. Analyzing Twitter for traffic this week alone for my site shows and proves that Twitter generates only one link per day of traffic to my website.
Building your brand on the Internet should be your number one goal. I do not mean Twitter. Analyzing Twitter for traffic this week alone for my site shows and proves that Twitter generates only one link per day of traffic to my website. So, all in all, tweeting is really just like the Verizon Wireless commercial when the dad is tweeting outside and his son is tired of him tweeting nonsense. Twitter will not help build web traffic.
I don’t care what your brand is, who you work for, or what you do, you should forever be selling your personal brand. Social media sites have proven this as well. I have put my resume on LinkedIn and it sat there for a year doing absolutely nothing until I started writing and becoming a thought leader on LinkedIn.
So, how to grow the personal brand on the Internet? How do you get seen and heard and increase web traffic and most importantly, how do you measure that traffic and consider it a success? Especially for the urban minority community and black enterprise?
I consult with many different types of people in my day to day business management consulting operation. When I say different types I mean it. From software developers, to public relations company owners, to songwriters, to scriptwriters, to book writers, to real estate agents, to actors. And, the resounding theme that I’m noticing is in personal brand development and the lack thereof.
You MUST look at yourself as a brand more than ever RIGHT NOW. Whether you have a resume on LinkedIn or a small business website from Yahoo Small Business, or a Google website. You need to do what a brand marketer does. Get yourself out there on the Internet and measure your success every single week. You must become an authority and a writer and begin to write about what you do and present that to people every day.
Mainstream America is already up on this and has mastered Internet brand management for years. Now, the urban community and the community at large MUST understand this concept immediately or perish. If you’re an Atlanta spa owner for example, you should set up an account at Ezine and start writing daily about the different products that you offer at your spa as well as talk about the different services that you offer. Without fail, this should be written about daily or every other day as an article that is published on the Internet in what is known as article marketing.
After you create your articles, review your statistics and watch what people are reading and how they are clicking on your website. Make sure you have a blog site from WordPress or a true website all your own that you can run Google analytics on each day. In one week’s time, my articles have been viewed 4,540 times this week alone from September 6, 2009 – September 10, 2009 and the week is not over yet. This builds credibility and your authority on business matters. It eclipses what you can do on Twitter.
Article is republished from my original article written on the Atlanta Examiner website.
On 12.21.09, In Current Events, by Gerard Spinks
If you are an artist, label, author, or anyone who has fans you should act now to get your brand and your fans listening to you via the iPhone. We custom develop an iPhone application to keep your fans in touch with you and bring the fan closer to the artist/brand. Check out our iPhone [...]
If you are an artist, label, author, or anyone who has fans you should act now to get your brand and your fans listening to you via the iPhone. We custom develop an iPhone application to keep your fans in touch with you and bring the fan closer to the artist/brand. Check out our iPhone development right now and prepare for 2010. 
On 12.18.09, In Current Events, by Gerard Spinks
Getting advertisers for your blog is not that difficult with the hundreds of affiliate marketing companies that are out there. I personally found out through direct experience with this blog and my other sites that getting advertisers is easy. There are thousands of companies who want you to market their products on your blog and [...]
Getting advertisers for your blog is not that difficult with the hundreds of affiliate marketing companies that are out there. I personally found out through direct experience with this blog and my other sites that getting advertisers is easy. There are thousands of companies who want you to market their products on your blog and split a commission with you, however, the best brands want brand influencers and will payout better for the better blogs.
How do they know which blog is better than the next one? One key indicator is traffic to your website. If your traffic is low, the major brands typically will not consider you to sell their products. This is why focusing on traffic is the single most important effort of any website. No traffic, no advertisers. No advertisers, no money.
We focus on beautiful clean design with the true focus being on attracting traffic to our clients’ sites. Each and every single one of my clients mission is to increase quality traffic in their specific niche markets so that they increase the value of their brand and ultimately increase sell through of anything that they do.
Make sure you add content regularly in order to increase the flow of web traffic and ensure that your site is fully Search Engine Optimized. If it is not, you will never build traffic.
