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People talk about social media all the time like it’s the best thing in the world. It can be if utilized right. For those of us who have been around the block with technology and have seen the dot com implosion first hand, you know not to get too excited about the next coming of [...]
Social Media in a Business World
People talk about social media all the time like it’s the best thing in the world. It can be if utilized right. For those of us who have been around the block with technology and have seen the dot com implosion first hand, you know not to get too excited about the next coming of the Internet Age. Having said that, you can be successful with social media. When I talk to people I tell them that it’s not about aimless talking on Twitter and not about constant business promotion on Twitter or Facebook.
There must be a balance and you must walk a tight rope between engaging with people since most people like to just chat away about anything and selling your business or your product. It’s good to talk personal and it’s good to talk business only. You must find that line. I feel that the line is where you draw it in the sand. I’ve had some friends say that they are only on Facebook and Twitter for personal reasons and just to chat with people in their inner circle. I’ve also spoken to people who want to maximize it and use these platforms for business connections.
We’ve all been inundated with the myriad of party flyers that now dominate Facebook. I’ve recently turned these off and only post business stuff to my wall. My fans see it on my Facebook fan page and choose whether or not they wish to read it. Find the balance but don’t ever do too much of one side. Don’t talk about your dog and your mother all day and don’t talk about your music all day. Do both, but have a strategic plan as to why you are even social.
After getting the visitors, it’s up to my web site to provide relevant and engaging content to keep the 2,000 visitors interested in what I’m selling. This is the key to the monetization.
Facebook has figured out how to monetize itself from a corporate standpoint but the real question is to the entrepreneur. How do you make money from Facebook or is it just a Uber Friend Network? I’ve talked to some friends who say they could care less and that they just want to use the social media site to share their personal lives and photos. I’ve talked to some other friends who rarely use it anymore after the initial excitement of reconnecting with friends and family. Why did they slow down and stop using it as much?
The Underground Millionaire News Network
Entrepreneurs want to use networks to earn income and put things on autopilot to make residual and passive income, period. No business owner wants to have a Facebook fan page and no one is really using it or coming to it. So, it begs the question “How do you make money from Facebook for a small business or entrepreneur?”
After testing several scenarios, I have come up with only one real viable solution to the Facebook user to make money and that is by running ads to reach your targeted customers. There’s really no other way to monetize this social network for yourself without advertising spend happening. I setup 7 different ad campaigns and funneled roughly 2,000 visitors to my web properties based upon the advertisement.
After getting the visitors, it’s up to my web site to provide relevant and engaging content to keep the 2,000 visitors interested in what I’m selling. This is the key to the monetization. Place the ad on Facebook, target relevant potential customers in a certain demographic, funnel them to your website, provide rich content on your website that interests them more than just a picture of your face, your product that your selling, or your affiliate links.
