While Chris Bridges’ aka Ludacris is doing an incredible job for the Atlanta community at large, as a leader he is smart enough to know to build a strong backbone of true business leaders around him to continue to grow his enterprises.
Albert G. Sye IV, a Morehouse graduate, is the business behind Ludacris’ Conjure Cognac brand. Mr. Sye also works with the Ludacris Foundation that just gave away 20 cars to Atlanta area residents 2009 Labor Day weekend.
When Ludacris needed an experienced team to launch Conjure Cognac, he knew to contact Albert Sye due to his reputation of his growing Atlanta based company The AGS Group. Mr. Sye received his B.A. in English in 2000 from Morehouse College and is a true “Morehouse Man” in all senses of these words in which they are used by Morehouse alumni.
While at Morehouse, Mr. Sye was involved in numerous activities that chiseled his leadership skills: Morehouse football, member and President of Phi Beta Sigma Fraternity, as well as being a McNair scholar from Marquette University. In 2005, Mr. Sye was a key team member and responsible for helping to build Atlanta producer Lil Jon Crunk! energy drink to a top 20 AC Neilson brand. He handled the sales and merchandising for their number one market: Georgia and the southeast.
Mr. Sye’s background in beverages propelled him to a managing partner role in Ludacris’ Ludajuice team which is a business venture between Ludacris and XanGo formed in 2008. He also serves as a managing partner of The AGS Group. Albert’s clients include Ludacris, Cytosport/Musclemilk, and The Ludacris Foundation.
