The New No Limit Revival
Well, as my readership knows, I was there during the original building of No Limit Records in Oakland and Richmond, California. But, this is not about me or Master P. The question is can Romeo and his brother – Master P’s twin – CB Valentino revive No Limit Records? I mean 75 Million records sold is a tall order to fill.
The one thing that they will need is the passion that Master P had for music. He was focused and committed to music first and did anything it took to get his music and the music of others out to the market in the Bay Area. But what does that mean for his kids pictured above who want to relive the glory years of No Limit Records? It means much more than just recording in the studio and producing music.
It means truly handling the business side of the music that takes tireless energy dealing with all of the bullshit that the music industry has as a way to do business. It means building the value of the brand back up and creating a demand in the marketplace for the music again. What P did back then in the Bay Area was leave the area and go fill a void in the South at that time. The sacrifice was enormous and his kids will have to sacrifice big and not rely on dads’ money to get them by.
I think the greatest challenge will be getting over the money factor. P didn’t have money to fall back on so the margin of error was greater then. Now, if they make mistakes, they have the money behind them. Sometimes this is a good thing. Sometimes it’s a bad thing. It can make you not work as hard. It’s going to come down to desire. If they want it bad enough and at all costs, they can do it.
