Marketing has changed so much since I first jumped into it back in 2002. I started emailing over 100,000 people per week for Government Contractors who focused on doing business with Federal, State, and Local Government agencies. Back then, I would sit with the customer (government contractor), understand their service or product, and market it to the correct target agency to spur buying.
Everything worked for awhile until I got really good at it and started sending out opt-in emails to these over 100K consumers. I got accused of spamming folks no matter that it was opt-in.
I then started sending out online press releases and was really into the number of impressions. I would send a release out for my book “How To Be Rich, Nigga” and I got over 1,000,000 impressions which I thought was views. Wrong!
Impressions don’t matter. An impression is simply knowing that someone saw my brand name with their eyes but they took no action. This still matters but the holy grail is to get a click and get them to come to your site and browse around like you do when you go to Walmart.
The new rules for marketing lie in blog sites and constant content development to grow your business online. Flash sites are dead and mean nothing. Elaborate static sites that do not have updated content regularly are a waste of time. The new marketing way is to create a blog and always update it without fail.
