Underground Millionaire

I came from NO MONEY, made a ton of money in the Silicon Valley, lost money, and made money again.

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Market Survival Book

Market Survival Book

Wanted to introduce my fans to author Gerard Spinks. I am a writer and publisher of all of my book titles. I have written three seminal writings “How To Be Rich, Nicca”, “The Ballers Guide to Major Figure$”, and “The Poor Mans Guide to the Rich Mans World”.

All of my titles are self-help books designed for the urban entrepreneur. My books are designed for the inner city, urban person who is very entrepreneurial and needs to know exactly how to bootstrap their business and make money out of very hard conditions and situations. 

Why are these books focused on the inner city?  I grew up in the inner city.  I grew up with just my mother and my siblings.  I grew up on food stamps and welfare checks.  I became a millionaire without all of the things that everyone said that I needed as a kid.  I did NOT do this with a strong father figure and with a trust fund.  I made money from super hard work, a super belief in God, a super MOTHER, and a super EFFORT to succeed.  

I learned how to put the right people around me to get to my goals.  I learned how to goal set and actualize those goals with the help of God.  I am NOW giving that back to the inner city and all of my fans.  I came from NO MONEY, made a lot of money in the Silicon Valley as a software developer of XML software, lost a lot of money when the market tanked, and climbed back up the hill to make money again and still building.

The Floyd Mayweather Jr. you thought you knew

Floyd Mayweather Foundation’s mission statement is: To empower and encourage community alliances, impact youth leadership, and strengthen family foundations through construction, entrepreneurialism and education resulting in a healthier community. The foundation’s focus is on health and wellness, economic growth and development, and youth education.

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Many people think they know the public persona of Money Mayweather. People think because they see him on tv rollerskating through his mansion on HBO that he’s a prude and only cares about money and himself. This is far from the truth as Floyd Mayweather Jr. is, like most successful multi-milionaires, a master at personal branding and public relations. He knows that people will flock to him if he talks crazy and flaunts around like he doesn’t care about anything except money. This is so far from the real Floyd Mayweather Jr. it’s not even funny.

Floyd Mayweather Foundation gives back to the community

Floyd Mayweather Foundation gives back to the community

The real Pretty Boy Floyd is a saint and has the heart of a true champion and giving person. The Floyd Mayweather Foundation’s mission statement is: To empower and encourage community alliances, impact youth leadership, and strengthen family foundations through construction, entrepreneurialism and education resulting in a healthier community. The foundation’s focus is on health and wellness, economic growth and development, and youth education. The Mayweather Foundation will create conditions where residents of all economic levels are able to achieve their maximum health and wellness potential and reduce threats to quality of life related to greater urbanization among other social responsibilities.

The bottom line is that before anyone judge’s Money Mayweather, I encourage all to take a deeper look Beyond the Bling to see what’s really going on and how he really impacts the community at large. Yes, Floyd Money Mayweather is young, black, and famous and YES he cares about the well being of the community at large.

Should we save Hip Hop Clothing king Marc Ecko?

God speed to the Marc Ecko brand but it begs the question: Should hip hop save Marc Ecko? How?

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The Ecko brand has been apart of the urban lifestyle for a hot minute. I wake up today at my usual 5:00 a.m. time, go make the hazelnut coffee with hazelnut creamer, and sit down at my iMac, ready for business and reading The Harvard Business Review. This is a daily ritual. I stumble upon an article by The New York Post detailing how Marc Ecko might lose majority ownership of his company and brand.

Hip Hop Clothing and Lifestyle Kingpin Marc Ecko

Hip Hop Clothing and Lifestyle Kingpin Marc Ecko

I’ve always liked Marc Ecko and everything his company stood for. It was inspired by graffiti and some of my greatest friends are the dopest graf artists there are such as LiquidScape who took art crimes and turned them into a positive force in the Bay Area graffiti and political scene in San Jose, California.

I’ve purchased several Marc Ecko pieces of hip hop clothing including 3 watches, jeans, baseball caps, hoodies, and T-shirts. Ecko is a prominent lifestyle brand for me along with my other hip hop lifestyle clothing options in my closet. Ecko is one of my top selections when I dip into my closet and head out into the urban scene in Atlanta.

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I was shocked at seeing such a talented brand rainmaker in a situation to have to sell off a majority stake in his company to Iconix. Apparently, Marc Ecko and his CEO are not speaking to one another and I know the behind the scenes reason why. Marc and his CEO know they are having financial issues trying to pay a multi-million line of credit to a manufacturer who makes their clothes in Southeast Asia. Sales have dipped making it tough to make the LOC payment. Pressed to do his job and find a viable solution, the CEO MUST go find money and find it now before Ecko falls victim of bankrupty.

As all good CEO’s do, he starts to sell off licenses of certain parts of the hip hop clothing and lifestyle brand rainmaker to investors to raise capital. But, this time, he finds the investor Iconix and they pitch a deal to take over majority ownership of the Manhattan Midtown firm. What do you do? You have a looming $70 Million line of credit and you must make a payment. If Iconix takes 51% ownership, they control the direction of Marc Ecko and he becomes an employee of his own brand name.

This is a tough situation to be in and I’ve been there before. It’s a personal decision that only Mr. Ecko can answer. God speed to the Marc Ecko brand but it begs the question: Should hip hop save Marc Ecko?

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Internet Thugs dominate Twitter and Social Media

Lately, I’ve seen the rise of Internet thugs on Twitter and on artists and celebrities comment boards on YouTube, etc. Just today, I was watching the beautiful Serena Williams’ HP innovative commercial on YouTube.

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Lately, I’ve seen the rise of Internet thugs on Twitter and on artists and celebrities comment boards on YouTube, etc. Just today, I was watching the beautiful Serena Williams’ HP innovative commercial on YouTube.

The video was awesome and then I just happened to scroll down on the video and see the proliferation of racist, sexist, thuggery that dominated the comments.

The Incomparable Internet Thug

The Incomparable Internet Thug

I went to Chamillionaire’s website to take a listen to his Mixtape Messiah mixtape and buy it and saw some of the comments and was very turned off by the comments themselves. It seems as though everyone with a computer, high speed Internet connection, and a voice wants to come up thuggish when it comes to comments.

The most interesting thing about these Internet thugs is that they are usually the smallest person in the room with the least amount of confidence in person. At the job, they may be disgruntled with what the boss or manager says, but will never even come close to mentioning how they feel directly to the manager. So, why take on a new personality and new status on Twitter, You Tube, or Facebook if you’re really afraid in real life?

Because you can. Behind your screen name is the real you. The hidden you. The hidden anger, jealousy, rage, emotion, racist, sexist you. It’s the perfect alter ego to a crazy world. In the real world, you have to be fake. You can’t ever tell anyone how you feel for fear you will hurt their feelings. So, because people’s inner feelings and thoughts are so suppressed, they completely come unleashed on the computer. You feel a real sense of power and self-empowerment on the computer that you can call someone anything you want behind the computer screen. There are ZERO repercussions and no one, not even your moms, is going to straighten you out and correct you.

It’s the breeding ground for contempt, anger, hatred, remorse, personal violation, and contention. It is the best place to yell somebody down in the street when in the actual street you’d act like a mouse and scurry away not to be seen. But no one wants to be a mouse so the Internet and Twitter allows you to be a king/queen for a day and even every single day. In fact, you can find certain popular music and celebrity boards and Twitter and curse everyone out freely just because you can. AWESOME! Welcome to the wild world of Internet thuggery and Social Media destruction.

And by the way, thugs come in all forms: black, brown, yellow, white, green, red, pink, blue, male, female, fat, skinny, thick, round, frail, and frumpy.

Taylor Swift owes Kanye West an apology

Without Kanye, she would be a relatively obscure and unknown artist. Do you think that Ms. Swift owes Kanye an apology or at least a letter of thanks for boosting her career to the next level?

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Kanye West took things way too far but he is responsible for literally blowing up Taylor Swift. Without Kanye, she would be a relatively obscure and unknown artist. Do you think that Ms. Swift owes Kanye an apology or at least a letter of thanks for boosting her career to the next level?

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Legendary Turntablist DJ Roc Raida dies

Damn. 2009 is proving a tough year. DJ Roc Raider has died. Also known as DJ Roc Raida, he was the DJ for X-Men also known as The Xecutioners. Last month, I saw reports that he had been hospitalized and thought nothing of it. As a hip hop fan, I was very concerned about his health though. Roc Raida won numerous DMC championships and I know him via a Bay Area turntablist legend friend of mine DJ Qbert and Ritchie aka Yoga Frog.

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Damn. 2009 is proving a tough year. DJ Roc Raider has died. Also known as DJ Roc Raida, he was the DJ for X-Men also known as The Xecutioners. Last month, I saw reports that he had been hospitalized and thought nothing of it. As a hip hop fan, I was very concerned about his health though. Roc Raida won numerous DMC championships and I know him via a Bay Area turntablist legend friend of mine DJ Qbert and Ritchie aka Yoga Frog.

Roc Raida worked on some classic hip hop albums including Big Pun’s Capital Punishment and Immortal Techniques Revolutionary. Roc Raida’s real name is Anthony Williams for those who don’t know who I’m referring to. For those who don’t know what the DMC Championships are: [youtube=http://www.youtube.com/watch?v=ZbVKKJvJltY]

Rest in Peace, brova. Hip hop and the Underground Millionaire mourn your loss. Prayers to the Williams family during this tough time. God bless you all.
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Do The Unthinkable and Unfathomable

Make it happen and get things crackin for you. You don’t need anyone to achieve most things in life. I didn’t need a perfect life, a perfect father, a perfect house, or a perfect football field. I needed myself and I needed to throw the ball. That was my goal and I measured it.

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Everybody wants to harness how to be successful, now more than ever. Here’s the one secret that is elusive to almost the entire world: do the unthinkable to garner success for yourself and not anyone else. Don’t think about pleasing some corporation, your parents or some job. Think about going to the entire next level for you. Get off Twitter, go on a Facebook fast, and get some MASSIVE stuff crackin’ for yourself.

Candace Allen pictured Making it Happen for herself

Candace Allen pictured Making it Happen for herself

Years ago, I used to motivate my little sister Nandi Rene by singing a song to her when she was a little girl. The song went like this: “Make it happen for yourself.” I had a little tune for it which I will not bore you out of your mind with. I didn’t have to learn this from Russell Simmons, Rev. Run, Master P, or anyone. I learned this for myself. Do not rely on anyone else and take whatever you do to the next level for yourself and everyone else will come running to you and success is yours.

Here’s an example. In order to get myself into a position to beat out New York Yankee former catcher and current skipper Joe Girardi when we were both quarterbacks in high school, I started throwing the football everyday and would do it 500 times. How do I know? I counted every single throw that I made and had a log. I didn’t need some so called guru to tell me this. I did this on my own. I went WAY above and beyond to get results and make it happen for myself. I did the unthinkable. I spent the unthinkable hours providing myself with tools to make the coaches say “WOW!” But it wasn’t even about the coaches. It was about me. It is about YOU.

Make it happen and get things crackin for you. You don’t need anyone to achieve most things in life. I didn’t need a perfect life, a perfect father, a perfect house, or a perfect football field. I needed myself and I needed to throw the ball. That was my goal and I measured it. If you’re a writer and you truly write, finish your book or your script or your articles by Sunday. But do it in a gargantuan way. Do it MASSIVE. Do it NOW. Make it happen for yourself.

Digging Ditches Until the Storm Passes

I read once where Bishop T.D. Jakes was once digging ditches in Dallas, Texas before he started preaching and started Potters House. The thing that he did was keep his dream alive even while digging ditches for the highway department.

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From the pages of my book…..

Despite any obstacles, keep your dreams alive. There will be setbacks that are a natural course of wealth building. You cannot reach wealth without setbacks. It is literally impossible to do. A natural part of the wealth building process is character testing. You will be confronted with countless things that will test your character from relationship breakups, court proceedings, bankruptcy bullshyt, family issues and so on. Regardless of all of these things that will happen, the wealth builder will keep fighting on and will not stop. You may hit pause temporarily due to some hiccup encountered, but do not ever stop doing your thing.

Gerard Spinks encourages you to dig deeper

Gerard Spinks encourages you to dig deeper

You may decide that a certain project is not successful to pursue, but change up and be flexible. A lot of people loathe change and some people don’t like to see you change. If something doesn’t work that you’re doing, put something else in your arsenal. Don’t listen to anybody if they don’t like you’re change unless the change that you’re doing is negative and you are trying to now push bricks and sell rocks on the avenue. Change is the only real thing that you can count on in this world so if you don’t change, you might as well fold the cards and consider yourself done.

Real cats will change up, grow their stacks, and make some dollars. I’ve known people that had to move across the country, uproot their families, and completely change industries in order to make it. Sometimes, we have to swallow our pride and even do a job for way less money that we’re used to. I read once where Bishop T.D. Jakes was once digging ditches in Dallas, Texas before he started preaching and started Potters House. The thing that he did was keep his dream alive even while digging ditches for the highway department.

If you have to dig a ditch but you really have skills as a small business entrepreneur, just dig the ditch and keep your eyes on how to be successful. Let the storm pass. During times of intense storming, we have to be able to let the storm take its course as long as it doesn’t kill us and render us helpless and homeless. You can still build wealth and make your dream a reality. Perseverance will be your key to survival and overcoming this part of your character test. Just make sure the ditch that you’re digging is not your own grave!

Gerard Spinks is the CEO of Spinks Industries, a black owned web content development, content aggregator, and marketing company based in Atlanta, GA.

The Black Parents business plan for Young Black Youth

This is far from what our white counterparts do in America. I grew up with white kids. I know this for fact. I went to a predominantly white elementary school, high school, and college and didn’t see a ton of black kids at college until I went to a public college at the University of Texas Arlington. My friends’ parents always had a plan for them to go to college, get a profession, and succeed.

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It truly amazes me how this is ingrained in white folks and how Black Americans and/or African Americans never get this. For some reason, we believe that just raising kids and getting them through high school is enough. I have heard countless black parents say that their only mission is to get their kid to 18 years of age and they’re done with parenting. It’s like a ritual in the black community. People start doing the happy dance as soon as high school graduation comes around.

Invest in the Black Middle class now

Invest in the Black Middle class now

This is far from what our white counterparts do in America. I grew up with white kids. I know this for fact. I went to a predominantly white elementary school, high school, and college and didn’t see a ton of black kids at college until I went to a public college at the University of Texas Arlington. My friends’ parents always had a plan for them to go to college, get a profession, and succeed.

They think it’s crazy to just get their kid out of high school and they are highly disappointed in their kid if their kid settles for simply getting out of high school and going to get a job. They count this as failure. The kids I grew up with and their parents count a success as them going to Purdue University, Ohio State University, Notre Dame, getting an advanced degree, getting a Master’s Degree and possibly a PhD.

I’m not kidding. Look at my Facebook friends if you think I’m not telling the truth. Their standard of success and how they measure that success is much different from ours. How do we change this? What do we do to put our kids in a better position for success and growth? First of all, you must create a success plan for your child at the age of 5. This success plan is about education. You must hold a very high standard of education for your child at the elementary school level. You must create and demand excellence from your child at school at an early age. You must then ensure that your child has a great education at the high school level and that they become indoctrinated with a college mentality.

Your kid will learn from you whether or not college and education is important. If you just speak about it and don’t do actionable things about it, they will not care either. This is how our young black youth fall through the cracks and ended up doing nothing as an adult. And do not expect someone to care more about your child’s education than you do. You MUST care. You MUST show concern. You MUST ensure that they are going to a good college or university and that they are equipped with the right tools to do so. Your business plan is to create a winner out of your kid. You must create a strategic thought leader out of your child for your child’s sake. Not yours. You must ensure that your kid gets to college, gets out of college, and has a chance at being in the upper middle class. The future of the black middle class depends upon this.

Gerard Spinks is the CEO of Spinks Industries, a black enterprise and web content developer and marketing company based in Atlanta, GA.

The Donald Trump University Experience

I had a big dream that was for sure. My dream is still the same: I want to buy one apartment building this year with a minimum of 44 units with each unit making profits of a minimum of $250 per unit.

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As a part of my quest to build wealth as a black business in Atlanta, I decided to plunge head first and experience wealth creation from a world leader in this field. I reached out to Trump University and decided to sign up, register, and go to the next level. I wanted to link and learn from America’s finest leader and was frustrated with some of my real estate investments in Atlanta that weren’t cash flowing positively and making me money the way I wanted.

I had a big dream that was for sure. My dream is still the same: I want to buy one apartment building this year with a minimum of 44 units with each unit making profits of a minimum of $250 per unit. If purchased right, I should make at least $11,000 per month in profit and then go do another building. My main goal is to create $100,000 per month in profits from apartment buildings and real estate.

Trump University

Trump University

I would tell people this in Atlanta and their eyes would just glaze over and look at me like I was crazy and silly. I knew that I couldn’t keep these same people around me and tell them this type of goal. I needed people around me who thought and had way more than me and who wouldn’t be afraid of me saying something like this. I needed to build a team of people who would hear that, not flinch, and know what to do to help me achieve this dream realistically and create a strategic plan to do so. I had always known of Donald Trump and even read most of his books. I wanted more. I wanted to get help.

The first thing I did was register at Trump University. Within 2 hours of registering, I received a call from a representative who wanted me to go through an assessment test to determine if I was someone that Mr. Trump would work with. I was excited at the fact that they actually cared. They didn’t think about me being a black american and didn’t think anything else. They simply wanted to find out if I had the right mentality to do the work necessary to succeed.

After taking the assessment test, they assigned me a personal wealth coach designed to help me along the way. He asked me about my goals. He wanted me to tell him exactly what I mentioned above with my cash flow goals and wanted me to explain how I planned to get there. He wanted to know if I had cash flow forecasts and plans in writing which I did have.

I decided to continue to take courses through Trump University and become a master student and accept this personal coaching that they had offered me. Trump University wanted to know how serious I was to commit to the program and learn to make money. What? I was so humbled to be around him and happy to be a student. I just wanted to see myself as an African American succeed with his program so that I could teach others.

Gerard Spinks is the CEO of Spinks Industries, a web content developer and marketing company based in Atlanta, GA.

All posts are original content by Gerard Spinks Publishing, LLC, Atlanta, GA USA 678-993-7743