Many people ask me how did I personally survive this great recession or great depression and how I kept my company afloat during this crazy time. Well, first of all, it wasn’t and isn’t easy. There has been some crazy low times in business over the last 6 years to keep it completely 1 Hunid with you. Secondly, my firm, Spinks Technologies, serves a niche technological market called middleware application development. Some people refer to it as EDI, others as EAI, and still others as Service Oriented Architecture.
But, forget all those big technological words for a minute. I survived by faith, first and foremost in God. No joking. No kidding. No hype. No bullshit. Faith is what pulled me through in some difficult times. Then, I learn constantly and learn new technologies, new software, and new methods. I am a classically trained software engineer but most importantly, I’m a business man. So, to that end, I always look for opportunities and not just to work at a job.
What has saved me is that constant looking for opportunities and the creation of opportunities myself. So, the niche market that I serve helped since not many people know how to do what we do from a technological standpoint. Faith is what kept my mind and spirit right in difficult times. Constant praying, affirming, and reading the Book of Job helped immensely. Having good friends and family around me and not isolating myself also aided in helping me through the recession. No amount of money beats family and friends that surround you in tough times.
The other and last thing is diversification. I do not have only one source of income. I have 4 ways to get paid and four different companies to aid in doing this. I’m not saying that all of them have me wearing the greatest diamond studded chain but they make money so that if one goes away, the other is there to replace it. This is the key to sustainability tomorrow. Even if you’re not in a position to do this today, plan for other sources of income tomorrow when you get on your feet.
